React & Next.js Developer
Next.js gives you React's interactivity with server-rendered pages that search engines and slow phones handle well. I use it for marketing sites, storefronts and web apps.
React alone can hurt SEO. Rendering strategy, metadata and performance budgets are what make a React site rank.
Static generation for content, server rendering for personalised pages, client rendering only where needed.
Titles, canonicals, Open Graph, JSON-LD and sitemaps generated from data, not typed by hand.
Code splitting, deferred scripts and image optimisation keep Largest Contentful Paint under control.
Typed components, Jest and Playwright checks so refactors do not break checkout.
React · Next.js · Astro · TypeScript · JavaScript · HTML · CSS
Node.js · Python · FastAPI · REST APIs · GraphQL · PostgreSQL · MongoDB · Redis · SQLite
AWS · Cloudflare · Docker · Nginx · GitHub Actions · Linux · Jest · Cypress · Playwright · Pytest · k6 · BrowserStack · Postman
B2B wholesale store on Next.js and Stripe: tiered pricing per account, bulk order pads, and a checkout that…
↗ Travel Platform Mad4tripRedesign of a travel booking platform: search, live availability and dynamic pricing in one flow, so the…
↗ Brand Site AsnugfitBrand site for a fitness label: a product story that scrolls instead of clicking, static pages on Astro, and…
↗Where each shape of work starts. Fixed where the scope is knowable, staged where it is not — and nobody is billed for a discovery phase they did not agree to.
A launch, a campaign, a single offer that has to convert.
Not forTwelve pages that all say the same thing.
Start with this→The main site of a business that needs to be found and believed.
Not forPortals that need logins and roles — that is the next tier.
Start with this→A product with accounts, data and rules — booked, ordered, tracked or reported.
Not forAn idea that has not been tested by a landing page yet.
Start with this→Clarify the goal, users, constraints, current systems, success measures, and delivery risks.
Choose the right structure, integrations, data model, security boundaries, and technology stack.
Map important journeys and responsive states before expensive decisions are locked in.
Build in reviewable milestones with clean code, documented decisions, and visible progress.
Validate functionality, performance, accessibility, security, and production readiness.
Monitor real use, resolve issues, and prioritize improvements using evidence.
Yes when configured well: pre-rendered HTML, per-page metadata, fast loading and structured data give crawlers everything they need.
Use Next.js for anything public that needs to be found in search. Plain React suits logged-in dashboards.
Yes. I map content and URLs, set up redirects to preserve rankings, and keep WordPress as a headless CMS if you like editing there.
Websites, web apps, mobile apps, custom software, and the automation or SEO work that supports them — for startups, small businesses, and teams who need one person accountable for design and code, not a hand-off between departments.
With a short conversation about what exists today, what outcome you need, and any fixed deadline. From there I scope the work, give you a fixed quote or estimate, and outline the stages before anything is built.
A small business site has one job: turn a search or a referral into an enquiry. I design for…
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↗Send the brief and your deadline. You will get a scoped plan and a fixed quote, usually within one business day.